It's the Economy Stupid Gerry OShea "It's the economy stupid" is remembered as the succinct message James Carville conveyed to the Democratic Party workers during Bill Clinton's first campaign for the presidency in 1992. He felt that the campaign was wasting too much time focusing on esoteric issues of foreign and domestic policy. Instead, he wanted those knocking on doors and indeed the wider national campaign to engage people on kitchen- table issues - jobs, salaries, taxes, education and healthcare. He stressed that these are the real challenges that impact people every day. Carville was certainly not the first to appreciate this approach to a political campaign. When Jimmy Carter ran against the incumbent president, Gerald Ford, in 1976, he highlighted what he called the misery index which he claimed reflected poorly on his opponent. He ...